If you are a digital marketing enthusiast, that it is a real passion for you, then you are probably also a fan of the technological innovations that surround it. The world of e-mail marketing itself is continually evolving. Indeed, we are discovering more and more ways to produce intelligent, precise, and targeted campaigns, thanks to advanced marketing automation solutions.so some digital marketing tools is important for digital marketing now.
We have shown a list of ten great tools that will help you move forward and move your strategy to the next level. You’ll find the most indispensable tools, as well as more advanced tools that will help you develop a winning marketing strategy in 2020.
The ten essential tools in digital marketing that any marketer must use in 2020 to reinforce his marketing strategy:
This Australian start-up has simplified the process of designing banners, infographics, cover photos for social networks, and almost any other optical content you may need.
Their goal is not to replace your graphic designer or to give additional tasks to the marketing manager of your company, but rather to make the work more comfortable and more productive through simple designs that you can use daily. Canva’s user-friendly interface lets you choose from hundreds of free templates and add your content or create your design from scratch using their tools.
We assume your brand communicates via multiple channels on social media. Active Trail, for example, can be found on Facebook, Twitter, Instagram, and LinkedIn. To make the use of all these platforms more efficient and to create a unified content strategy for each of them, you need a social media management system.
Hootsuite lets you schedule publications months in advance, create a fully automatic marketing process, and analyse the results of your organic business with detailed reports. Plus, (and here’s the part we prefer), you can manage your brand engagement directly from the interface. For example, your team can respond quickly to messages, comments, and mentions with a single dashboard. Questions that come back? You can save pre-approved answers to answer even faster.
ActiveTrail Smart Code – We have often mentioned this code in our articles. However, we would still like to stress the fact that we can set up e-mail campaigns for an entirely different level.
The Smart Code is a smart tracking pixel that connects the e-mailing activity to customer behaviour on your website (product pages, pricing pages, support, etc.).
You can also embed the code on your landing page and track the behaviour of your registered users (subscribers). In this way, you can learn more about them, automatically collect data, and produce automated campaigns based on the actions of your subscribers.
Instagram marketing is not new, and this social platform has become in recent years, one of the main channels of digital marketing. Instagram builds brand awareness, offers you another way to build long-term relationships with your customers or audience, and allows you to create a visual customer journey.
It’s a great way to reach new audiences continually. Ever like is a simple (and free) browser extension that will like hashtag content on your behalf. The goal is to expand your subscriber community, all on a tight budget.
Real-time marketing is a well-known tactic to make your brand or product stand out by adapting its messages to its audience. The trick is simple: something important happens; everyone talks about it. We must participate in the conversation and also talk about the subject.
Google Trends allows you to track the most talked about topics on the Internet at one point and find ways to use the news to ride this wave.
Landing Page Templates – You started the year with a thoughtful strategy, and now is the time to enrich your mailing list. Why not try using new landing pages with new content and improved design? No technical knowledge required!
A drag and drop landing page editor can provide you with dozens of pre-designed templates. All you have to do is choose the right model for your product, integrate your content, and adjust the fonts, colours, and images according to your graphic charter. ActiveTrail’s preconceived landing page includes responsiveness, domain selection, forms, PayPal integration (required) and a wide variety of other options.
SEMrush – Once you’ve built an effective content strategy, it’s time to integrate it into SEO work to maximise your potential for visibility into the world’s most popular search engine.
SEMrush is an all-in-one platform to quickly and efficiently develop an SEO strategy. The interface provides you with free tools as well as paid options like organic keyword search, site auditing, domain verification, reports, and more. The platform also offers The Academy – an excellent learning tool that provides guides, courses, and articles to guide you from the essential elements of SEO to the most advanced.
Hotjar – Optimizing visitor behaviour is a separate discipline in the digital marketing field. After working hard on your strategy and generating more and more traffic to your website, how can you improve visitor activity? How do you ensure that the content, structure, and user experience of your site are perfect for your visitors?
Hotjar allows you to quickly examine visitor behaviour through access to qualitative assessments and analysis. We are talking here about heatmaps of your site, the recording of the action of your users and your funnels of conversion. This information allows you to understand your visitors better, their requirements, their needs, measure their behaviour, and act accordingly. The join is easy to use, even for those new to digital marketing.
Similar Web – This is the perfect way to analyse different companies in B2B domains. With this system, you can see which platforms companies are using, explore industry trends, learn about technology products, and find potential customers.
To go even further, you can access information on the amount that each company invests in different technologies and also collect contacts or leads. The various filters provide a convenient way to conduct real research on competitors and customers in the B2B world.
Zapier – The last of the list but not least. If you have not used this fantastic tool yet to integrate a wide range of cloud services and applications, do not wait for a second longer.
Zapier integrations look like a universal plug that lets you combine different systems to make your work much more efficient. Just imagine the ability to connect your CRM to your marketing automation solution to create smart advanced campaigns.
Marketing tools are diverse and are used according to digital marketing techniques.
Social networking tools
Social networking applications are the most used on the web, mainly because of the evolution of smartphones. A French person with an internet connection would spend about 5 hours a day on average. Community managers and network management tools, therefore, become essential for businesses.
Hootsuite is the flagship application for social networking. First, it is available on all operating system platforms (Windows, Mac, Android, iOS, Linux, Windows Mobile, etc.).
Besides, the app allows managing several publications on social networks simultaneously. It also allows you to schedule advertisements well in advance, and even to search groups or communities created by other administrators.
This last option is not trivial. This allows us analysing, as much as possible, the feedback of your marketing activities on several connected objects.
Although it is less recommended than its Hootsuite rival, the Buffer software is nevertheless a serious alternative. And for a good reason, it takes a lot of useful and convenient features. Indeed, this app can also manage publications on social networks. Besides, it offers a complete attractive design and excellent stability.
Over graph software made in France:
Over graph is a promising software created by the firm 909c based in Montreuil in the Paris region. This young application is already well established in the sphere of community management. It offers visualisation of data, essential for monitoring.
The Buzz Sumo app:
Buzz Sumo is an indispensable accessory for community management. It retrieves the content web page, and then publish on social networks, or just displaying links pages.
Tweet Deck for tweeter users:
This rather fundamental tool makes it possible to plan the publications and to manage several accounts on tweeter. Unlike traditional community management apps, the app offers new options. Most of its features are not found on other software.
The tools of e-mailing:
The term e-mailing is well known in the field of direct marketing. It is a technique of commercial communication that consists of sending e-mails to Internet users. In addition to attracting many Internet users, this process combines the advantage of low cost and simplicity. Here are the tools of a successful e-mailing campaign:
The Sarbacane software:
There is a multitude of e-mailing software. Making the right choice becomes difficult. However, in this tide of applications, the software Sarbacane pulls out of the game by offering one of the best offers in the field.
This is a solution that offers many features that can be used with ease. These advanced options make it easy to perform an e-mailing action.
Digital, the French solution:
Digital is an e-mailing software designed and launched in France by ambitious entrepreneurs. Their goals were simple: to provide a tool to track the target and to retain it.
With its many features, Digitale is a practical and straightforward accessory used by many companies around the world.
The Sendinblue e-mailing tool is probably the most versatile and accessible solution to the market. Indeed, by its very aggressive rates and its simplicity, this software adapts to all the exchanges and all the strategies.
In addition to its high value, the Sendinblue solution is available in several languages, including French, English German or Spanish.
This bilingual software offers an extensive range of advanced options. Moreover, its use and interface are remarkably simple.
These numerous solutions each have their advantages and disadvantages. However, it is essential to point out that the main benefit of e-mailing lies in the low cost. Indeed, no need to spend more than 100 euros per month, for a shipment of more than 5000 e-mails.
Essential tools for SEO
SEO is a necessary technique for the survival of websites. It guarantees the visibility of a company on Google and other search engines. The leading SEO techniques are:
- SEO still called natural SEO.
- The SEA or paid to reference.
- The SMO designates all the techniques and solutions used to increase the visibility of social networks on the web.
SEO success is necessarily based on the perfect mastery of these techniques. However, when a company wants to measure and improve the SEO level of its website, many tools are available.
Best SEO audit tools. This solution has the particularity to offer a plethora of accessories for positioning help on the websites.
Dareboost produces a comprehensive report on the quality and performance of websites. The significant advantage of this accessory is its unparalleled simplicity.
This tool has the particularity of being entirely in French. Therefore, it is ideally suited for sites designed in the language of Molière. Besides, his analysis of SEO performance is fast and accurate.
Google trends are the instrument for measuring patterns and modes on search engines. It can, therefore, be used to adjust or guide the management of websites.
Digital marketing tools is an asset within the reach of all companies. However, to take full advantage, it is essential to have strategy excellence.
Whatever the size of your company and its specialties, there is little chance that you do not know that the Internet is at the moment a fantastic opportunity to shape a sharp brand image and to conquer new markets. If digital marketing imposes its power on traditional marketing, it is linked to the proliferation of connected media.so