What is Marketing?

“The ways or Tools a Brand or a Business use to promote their Products & Services to their Customer and to build strong relationships with them is called Marketing.“. SEO & SMM is part of marketing

For every business Either small or highly successful, Marketing plays a vital role in their success. Without a strategic marketing plan, a company can’t reach its goals. Marketing is the base of every business. All successful brands invest their money in marketing to achieve their goals.

They are their Brand Awareness or Increase in Sales. Marketing is an essential factor for every business. Small business owners take it as an expense because they are not aware of the marketing. It is the best investment that returns with a huge profit. Well, Marketing categorized into two types: Traditional Marketing & Digital Marketing.

Traditional Marketing is the old ways businesses use to reach their potential audiences. They include print advertisements, flyers or pamphlets, radio, TV, etc. Digital Marketing is the advanced form of marketing in which we use digital technologies, like mobile phones, laptops, computers, the internet, to reach our potential audience to them aware about our Products & Services. In this article, I will tell you two major and most important types of Digital Marketing for your potential audience. Are you ready? Let’s see what these two types of Digital Marketing are?

  • Search Engine Optimization
  • Social Media Marketing

Search Engine Optimization:

Search engine optimization

The Optimization(Enhancement) of the content of a website using tools and methods to increase the quality and quantity of visitors on the website and to rank the website on No.1 in Search Engine Result Page(SERP) is called Search Engine Optimization(SEO).”

One of the earliest search engines was a program called ARCHIE, debuted in 1990 & allowed access and search file names, the names of web pages. Archie couldn’t tell you what was on the page.

Search Engines Optimization is the best and almost cost-free way to reach your potential audience organically.

Social Media Marketing:

soical media marketing

A process of creating content that tackles the attention of individuals on each social media platform like Facebook, Instagram, Pinterest, twitter, youtube, etc. & building long-lasting relationships with your audience is called Social Media Marketing.”

Social Media is a platform that lets you talk to your customers directly like, share content, reach more people, get involved in conversations, build trust, grow your sphere of influence and better understand your consumer’s behavior.

I know what you are thinking about how we can use search engine optimization and social media marketing to grow our business.

Let’s compare how a business can grow using SEO & SMM:

For knowing how a business uses these two digital marketing ways to reach their goals we have to understand these two terms deeply.


SEO and SMM is best part of marketing. I will describe full detail about SEO and SMM.

Search Engine Optimization:

We discussed search engine optimization a process of changing website content to help it appear on the top of Search Engine Result Page, organically.

There are two types of SEO that help your business website to rank No.1 organically on the search engine result page.

1-On-Page SEO:

There are several elements on your webpage that tell search engines that the page is about your business.

  • Title & Meta Description:

Title and Meta descriptions are embedded with messages that help search engines to determine what’s on the page. The title is used to generate the first line shown; The meta description used to generate the short sentences that follow (good meta description is usually two short sentences. It should reinforce the title by using keyword or phrases again). The title should be short and sweet.

The description should match with what the page is about. Title and Description will match the intent of the customer’s search and your business website will reach more consumers and your sales will rise.

  • Content:

“Content is King”. It is rightly said that content is king so content should match with the intent of your business and your customers.There are various forms of content:images,videos,text,blogs,infographics.Your content should be creative and engaging.

  • Bonus Tip:

Most people do they overwhelm their website with too much Quantity of content but they don’t know that it confused the customers. Here what you have to do is to focus on Quality, not Quantity. The freshness of content You must have to focus on as time changes your content should change. Customers can stay on old content.

you must have to consider the freshness of content. It will create more opportunities for customers to engage with your products and services.which will be win-win. If your content will be quality it attracts the customers and if customers attract your sales will automatically raise.

  • Keyword Research:

Choosing the right keyword for your website`s ranking is one of the most important parts of SEO. Keyword research means finding out potential Keywords that are looking for/searching for. Now there’s a question appear that how to choose keywords. Remember three Protips: Frequency: The no. of times a keyword searched for.

  • Competition:

If you have a large, establish a website, you may be able to appear on search engine result page SERP for high volume, highly competitive keywords. There are big opportunities for new sites too. Only small Keywords have a very high search volume. there a large no of keywords with low search volume which small businesses have to select. These keywords are called Long Tail Keywords. If your keywords match the intent of your consumers your website’s chances to appear in SERP, will increase and it Will raises your sales.

  • Mobile-Friendly & Loading Speed:

These are the two most important factors in SEO. The ideal Load speed of a website 3-5 Seconds. it will raise the bounce rate on the website and if your website is not mobile-friendly you can’t win the race. Not mobile phones are in most use.

If your website can’t open on laptops or mobile devices or tablets, you can’t reach your potential audience. If you work on your website speed and make it mobile-friendly your chance to appear in front of potential customers will increase and it will be a win.

2-Off Page SEO

The methods used to help website rank no. 1 on SERP but outside the boundaries of the website is called Off-Page SEO.

There are two things we work on off-page SEO.

  • Backlinks:

Links website to your website called Backlinking. You link other websites that are related to your products and services or who write for your products and services. Backlinks increase your website’s Authority, Build Trust, Increase ranking. Backlinking a great way to boost your website to your potential customers.

  • Social Media Marketing:

Social Media Marketing is the second factor for Off-Page SEO. You develop your brand awareness using social media platforms like Facebook, Twitter, Pinterest, Instagram, Quora, etc.

Off-page SEO to reach in front of your potential customers and increase your sales.

Social Media Marketing:


Social media marketing is the use of Different Social Media profiles to promote Products and Services. Here we will see how using different social media profiles we can reach our potential customers and increase our brand awareness.


It was founded in 2004, In Boston Dorm Room, by Andrew McCollum, Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, Chris Hughes.

Active Users: 2.4 Billion

Demographics:Almost All Ages

Type of Content: Status Updates,Links,Notes,Images,Videos,Blogs.


Advertising: You can use Facebook ads to reach your potential customers.You can run the ads of your different products and services on facebook pages and can increase your brand awareness. It is the cheapest way to reach your potential customers.

Advertising Options:

You can target your Potential Customers Using Different Advertising Options on Facebook. You can target them according:

  • Demographics
  • Age
  • Interest & Load of other Characteristics
  • Location
  • Gender
  • Behavior
  • Connections
  • Devices

Facebook Live:

Facebook live also a great way to reach your potential customers to increase your brand awareness. You can do:

  • Q and As
  • Contest
  • Unboxing

You can use the Facebook Live option in different ways.


Instagram was founded by Kevin Systrom, Mike Krieger, on October 6, 2010. Now owned by Facebook.

Active Users: 1 Billion

Demographics: 18-29 Years old (55%)

Type of Content: Photos and Videos uploaded from Mobile.

Influencer Marketing:

When a Brand engages with influencers in their niches to Promote Your Products & Services, to their audience with the intention of growing Brand Awareness Driving more Sale.

There are dozens of influencers out there. You can connect them and pay them to speak about your products and services in front of their Audiences. And it’s a great method to increase your brand awareness and to reach your potential customers.

Instagram Stories:

Instagram stories are a great technique to connect with your potential customers. You can share your products and services prices on Instagram stories. You can do tutorials, Unboxing of your products and share your thoughts using Instagram stories and engage with your potential audience.

3-Pinterest: It was founded by Ben Silbermann, Paul Sciarra, Evan Sharp, in December 2009.

Active Users: 250 Million

Demographics: Mostly women 25 – 34 years old (71%)

Type of Content: Image based Photography and Graphics.


Influencer Marketing:

Pinterest is Also a great platform for influencer Marketing to reach your potential customers.But remember the %age of women is extreme on pinterest.So, if your products and related to beauty, fashion,Dressing,cooking, this platform is best for you to market your products.It’s a great platform to raise your brand awareness.

Ads & Buyable pins:

You can also run your ads on Pinterest. But the format of ads should be Images, Infographics. Because Pinterest is a platform of images. This is a great method to showcase your product gallery and push customers to take action.

You can also use buyable pins on Pinterest to sell your products. The symbol of buyable pins is that these are blue buttons and customers buy on the Pinterest platform, they don’t have to travel on websites. Its a secure and trustworthy way to sell products.


It was founded in 2002, in the USA by Konstantin Guericke, Jean-Luc Vaillant, Eric Ly, Reid Hoffman, Allen Blue.

Active Users: 500 Million

Demographics: Professional & Educational Crowd.

Type of Content: Articles, Links. Focus on Professional Content.

B2B Marketing:

Linkedin is a great source for B2B Marketing. In this Salesperson/ Businesses directly sell their products to other businesses. It is a great way to boost your sales.


Tumblr was founded by David Karp, in 2017, in New York.

Active User: Monthly 371 Million Users.

Demographics:66% of all users are under 35 years old.

Content Type:Text,Links,Photos,Audio,Video,Quotes.



Using tumblr advertising you can easily reach your potential customers.Its a great source of increasing brand awareness.You can use different formats of ads like video ads, banner ads to reach your potential audience. You can also share links of blogs related to your products and services.


It was founded in Feb 14,2005 in the California USA, by Jawed Karim, Steve Chen, Chad Hurley.

Active Users: 2 Billion Per Month

Demographics: 18-44 years old (90%)

Type of Content: 

Vlogs, Unboxing, Gaming, Products Reviews, How-to Videos, Tutorials.


You can use YouTubers in your product niches who do tutorials, unboxing, technologies, product reviews. You can pay them to tell you about your products in front of their audiences. It builds a relationship, trust in their audience for your brand. It is a great way to boost your sales.

Youtube ADS:

Youtube ads are also a great source of reaching potential audiences. You can run ads on videos. You can also use youtube advertising options like location, demographics, interest, location, age, gender to target your potential customers. You can run banner ads and Video ads on videos.


Here we discuss two types of digital marketing to grow your business online and to reach more targeted customers and increase your sales.

SEO and SMM both collectively can boost your business more than what you think. Both ways are cheapest to target your potential customers.

Hence, you found out the best ways to do SEO for your business website to rank it no.1 on SERP and Learn about how you can use different social media platforms to grow your brand awareness and reach more potential audience.

Both ways are best on their own. Now it’s up to you what you want? Do you wanna use 1 way? Or You wanna use them together to get Ultra Results?

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